As a clothing business for women, She’s Empowered is subject to the same sizing issues that the rest of the fashion industry faces.
It’s such a hard position to be in then, as a woman who advocates empowerment and confidence, to hear how concerned some women are about the size printed on the label of their She’s Empowered shirt or pants.
I’ve had instances where some customers have preferred to wait a month or two for an out-of-stock maternity shirt, rather than order the immediately available next size up. In reality, there are only a few centimetres difference between each size, and particularly with maternity shirts, the larger sizes can be considerably more comfortable.
I appreciate sizes guide us in knowing what is likely to fit us, but when it comes to not ordering a particular garment because of that number, I truly worry about our esteem levels.
Did you know there is no regulation or uniformity around sizing? This means the number itself is subjective to each designer and brand, and really has no context in the industry. My size 14 could be another brand’s size 16 or 18, yet the fabric dimensions remain the same.
Just last week, I bought three new dresses, one was a size 10, one was a 12 and one was a 14. Two of these dresses were even from the same brand! It goes to show that size labels are biased, and what matters is the fit and comfort of the clothing.
I publish a size guide on the She’s Empowered website, to help you understand the best size to order for our particular garments. If it’s a size higher than what you might wear in other brands, I encourage you to wear it and own it as your body hasn’t actually changed in the process, and equally if it’s a size smaller, it doesn’t mean you are smaller in any way!
Buying clothing should be for the fit and comfort, not the label that sits inside the garment that no one sees.